Technical SEO

Here are the main areas to focus on when working on technical SEO:

1. Website Speed (Page Load Time)

• Fast websites improve user experience and ranking

• Use tools like Google PageSpeed Insights or GTmetrix to test

• Optimize images, use caching, and reduce code to improve speed

2. Mobile-Friendliness

• Your site must look and work well on phones and tablets

• Use responsive design so it fits all screen sizes

• Check mobile performance using Google’s Mobile-Friendly Test

3. Secure Website (HTTPS)

• Your website should use SSL encryption (HTTPS), not just HTTP

• A secure site builds trust and is a Google ranking factor

4. Crawlability and Indexability

• Search engines use bots (crawlers) to read your website

• Your site must allow crawling and indexing of important pages

• Use tools like Google Search Console to monitor this

5. XML Sitemap

• An XML sitemap lists all your website’s important pages

• It helps Google find and index your content faster

6. Robots.txt File

• This file tells search engines which pages they can and can’t crawl

• Make sure it’s not blocking important content

7. Canonical Tags

• Prevents duplicate content issues by telling Google which version of a page is the main one

8. Structured Data (Schema Markup)

• Adds extra information to your website in a way Google understands

• Helps show rich results (like reviews, FAQs, prices) in search results

9. Fixing Broken Links and Errors

• Broken links (404 errors) hurt SEO and user experience

• Use tools like Screaming Frog or Ahrefs to find and fix them

10. URL Structure

• Keep URLs short, clear, and keyword-friendly

• Avoid using special characters or random numbers

11. Website Architecture

• Your site should have a clear structure with easy navigation

• Use internal links to guide users and search engines through your site

12. Core Web Vitals

• These are a set of metrics Google uses to measure user experience

• Focus on loading speed, interactivity, and visual stability